Facebook isn’t the only source for this data-commercial entities like Acxiom, Experian, comScore and so on are also involved. We haven’t seen all the reverberations yet, but what will be interesting is if we get disclosure beyond this. I thought it would really shift the ground that data-driven advertising and marketing sits upon, because it’s too intertwined with the ad-tech industrial complex to be a separate issue. I wrapped up my work and headed home”ĭid you think that your lawsuit would help trigger this kind of storm of controversy? The experts I used were Phil Howard from the Oxford Internet Institute and David Stillwell from the Cambridge psychometrics lab, who was one of the three who originally created this model. All you have is ZIP code, gender, birth date, and party registration, and that’s not granular enough to have such nuanced predictions. There’s evidence data points beyond just the demographic ones they provided me. And two academic experts have both independently said, based on their own views and assessments of the data, that there’s no way this could be complete. The company’s public position is that 4,000 to 5,000 data points on me, but when I asked I only got about a dozen. The basic complaint is that Cambridge gave me is not complete, so it’s not compliant. You are asking Cambridge Analytica for more detail on the personal profile they gave you, is that right? I hope to get to a point where I can record it and process it, and maybe write a book about it, but right now I’m just trying to keep up with it and not lose my perspective. I knew about the whistleblower going into this, so I knew the scale of some of it, but I did not know that the Channel 4 sting video was coming, and that kicks it up another level. I don’t necessarily think it was connected, I think there were parallel things in motion at the same time, but the way things converged was quite astonishing. A few hours after I filed, the suspension announcement came. I knew this day would come, I just didn’t know how big it would end up being. I haven’t even had time to reflect on it, really. You seem to be at the center of a hurricane right now. CJR spoke with Carroll about his case, and what follows is a transcript of that conversation, edited for length and clarity. ICYMI: NewYork Times columnist in hot waterĪlthough David Carroll’s filing didn’t directly trigger these developments, the issues involved in the case-which is crowdfunded -implicate not just the behavior of Cambridge Analytica or Facebook, but the entire commercial advertising-technology marketplace that both are a part of, which uses massive data-collection techniques to track, identify, and target users. Facebook, meanwhile, has been asked to appear before the UK’s Information Commission and a number of US Congressional committees, and there have been suggestions the company may have breached a consent decree it signed with the FTC in 2011 with respect to privacy. Subsequent reporting by The Guardian, the Channel 4 TV network, and The New York Times suggests Cambridge Analytica not only used the data to target Facebook users for misinformation campaigns during the 2016 election, but also that the firm ran sophisticated black-ops campaigns in a number of countries including Kenya. Later the same day, Facebook announced that it had banned Cambridge Analytica from using the social network because the company had acquired the personal information of more than 50 million Facebook users in a way that contravened the social network’s terms of use, and had failed to delete it as requested. A professor at the Parsons School of Design at the New School in New York, Carroll made the claim under that country’s Data Protection Act. On Friday, David Carroll filed a legal challenge in Britain asking the court to force Cambridge Analytica to disclose how it came up with the psychographic targeting profile it had on him.
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